Quick guide on how NOT to use SEO

The biggest error people make in SEO is thinking they can cheaply buy backlinks, from a sketchy website, and see spectacular improvements in their search results. Google isn’t a fool. As you can imagine, some of the best minds in the world work there and have developed algorithms to quickly throw out these spammy backlink […]

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What are backlinks and why do they increase search engine rankings?

Everyone who consults in the field of search engine optimization talks about backlinks, and their importance. But, there is a huge difference in the types of backlinks that you want going to your website. Some time ago – long, long ago – a hundred years ago in terms of internet marketing (which means about 4 […]

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